Education Experience
Universities Australia
Developed a user-generated content strategy, the ‘World Class: The World is Your Campus’ promotion, attracting 150 high-quality short film submissions from students, and driving 60k unique website visits.
Australian National University
Undertook brand and market audits to appraise their brand messaging and communications strategy. Developed and delivered a new ‘Thought Leaders’ brand and multi-channel recruiting strategy, achieving a 6% YOY increase in domestic undergraduate enrolments, and an 11% increase in 1st preferences.
Swinburne University of Technology
Strategic lead on the 2014 ‘Think Forward’ brand and recruiting campaign for Swinburne, delivering truly remarkable results across the board. Winner of Gold and Bronze at the prestigious CASE Awards for Excellence in Education, the campaign achieved an 8% YOY increase in applications for higher education courses and a host of other remarkable metrics.
University of Tasmania
Worked with the University of Tasmania across their entire communications portfolio: SEO/SEM and analytics analysis. Managed all digital PPC campaigns. Redesigned printed collateral, liaised with and mentored faculty marketing teams to develop integrated marketing calendars and re-imagine and promote Open Day.
Box Hill Institute
Worked with the Box Hill senior executive and cross-functional teams to re-position the brand, and develop and implement a new communications strategy. Winner AMI Marketing Awards Excellence in Education, campaign attributed to +20.5% YOY enrolment growth.
Elevo Institute – ThinkPlus
Consulted to Elevo Institute (ex De Bono Institute), developers of ThinkPlus, a meta-curriculum for learnable intelligence tools offered to Australian schools from years Prep to 12. My remit included brand refresh, media and school engagement, collateral and content update, and successful thought leadership event creation and promotion.